Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.
For part one of this article email article-164@bookcoaching.com.
5. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.
Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.
6. Offer your potential buyers three or four chances to buy.
Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number—maybe three or four times.
7. Make your Sales Letter Credible.
To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.
Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."
10. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
Audio Books Can Add Revenue And Unique Content To Your Site.
You can add unique valuable content to your site using audio books On top of that you can create as many pages as you want, giving you additional entry points to your web site. Not only do you have unique content you also have audio live on you site where people can listen to samples of there favorite titles.
Demand for E-books on the Increase
Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format.
Parent to Parent Adding Wisdom Award™ Best of and Top 2006 Winners in Educational Toys, Books, Games and Other
The votes have been calculated for the Best of and Top 2006 Educational Winners for the Parent to Parent Adding Wisdom Award™. These are special awards presented to applicants that the AWA Team of Family Testers, real families, have voted to win.
Jamie Yasko-Mangum Authors Two Books: Look, Speak & Behave® For Women and Look, Speak & Behave® For Men
For years dress for success has been the stamp for success in the workplace. Jamie Yasko-Mangum, certified image consultant and owner of Successful Style & Image, Inc., goes three steps further in her books. In her opinion, professional success is not only about looking polished but starts with positive self-esteem, speaking with intelligence and behaving with pride. She believes you must incorporate all four traits to improve a person's self-image to secure professional success.
Books to Briefcase - Consolidated Credit Counseling Services, Inc. Provides Money Management Tips to New Graduates
Most new grads will have to look for an apartment, possibly a car, and their first real job. Then six months after graduation most student loan repayments start. Talking about a juggling act and an introduction to managing money! Consolidated Credit Counseling Services offers advice.
Stop Reading Success Books and Start Being Successful
So you want to be successful (whatever that means to you) and you've been to the motivational lectures, seminars and you've read the latest books on how to make a billion dollars in 17 seconds!!!So where's you billion dollars?Well, to many of us listen to and read the advice of others but then fail to ACT, so what do you have to do to be successful?It's not easy to be successful but the answer to achieving it is in taking action and not just going to another seminar and reading another book before you have actually put something into practice that you have just learnt.The difference between successful and unsuccessful people is successful people take action and move forward, while unsuccessful people wait for the action to happen around the...
Career Coach and Author of the First Books on Career Contentment, Jeff Garton to Host Business Channel Radio Show on the VoiceAmerica Network
Modavox, Inc. (OTCBB: MDVX) Internet broadcasting pioneer, producing and syndicating online audio and video, today announced that Career Coach, speaker and author of the first books on Career Contentment, Jeff Garton has joined the VoiceAmerica Network, online internet talk radio network, as host of his new show, "Career Contentment Radio." The program debuted August 16 and can be heard every Thursday at 12:00PM/PST, 3:00 PM/EST. His guest on August 23, 2007 will be former White House speech writer and best selling author, Dan Pink
Major Advantages of Audio Books
With the incredible advantage of listening to your favorite book instead of reading it, the popularity of audio books has now gone through the roof. There are now more and more book titles with audio book versions.
Writing Acknowledgements for E-Books
It is important to have an acknowledgements section in your E-Books. Having authored some 1600 articles, 3000 pages of Operations Manuals, 4 E-Books and Co-Authored a Book on Franchising, I can tell you that a properly written acknowledgement, introduction and dedication is smart diplomacy.
Comic Books - Exploring Your Imagination
A comic book, or comics for short, is a magazine or book containing sequential art in the form of a narrative. Since the formulation of the comic book format in the 1930s, young and old alike have enjoyed comics. However, the comic industry lost some of its popularity when it came down with a crash in the mid 1990s.
Good Audio Books Inspire and Educate
As long as there has been recorded history, there has been books. That means that enjoying a good book has been a relaxing pass time by many for eons. However, with recent advances in technology, people no longer need to sit with a book sprawled out in front of them and concentrate on the reading the text. Today, people can enjoy books virtually anywhere. How often do you see people reading a novel while jogging compared to seeing people jogging with headphones? There?s a good possibility that at least some of these people are enjoying listening to a good audio book while they are out doing their daily run.
'Fear' and Fairy Tales: Otherland Books Author Grace Fleming Imagines a Brand New World of Myth and Discovery
As many beloved book series come to an end, Grace Fleming's "The Travels of Fiere", reawakens poetry and faith in the fantasy adventure.
Perfect for Holiday Gifts: Quilts of Gee's Bend Calendars, Note Cards, Posters, Books
The perfect gift for art lovers, quilt enthusiasts, anyone who cares about African American culture or who just enjoys beautiful, interesting design can be found at the Printed Culture web site. Shoppers can choose from more than 70 Gee's Bend quilt images to customize calendars, posters and date books. Name or important dates can be included on the item. Prices are reasonable, starting at just $8.50 for a calendar.
E - Encyclopedia - Books vs Internet
As you could read in my bio, I've been doing book sales since 1990. During this time the trends in the publishing industry have been changing from year to year. At the end of the '90 the belief that internet will supplant books prevailed, although that has not happened.
The 4 Secrets to Weight Loss Success the Diet Books Don't Tell You
Weight loss plans come in all shapes and sizes. Some are fad diets that are too restrictive to follow more than a couple of weeks, while others are provided by professionals that make customized plans for us.